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"Last year there were approximately 300,000 convert baptisms throughout the Church. This is tremendously significant. This is the equivalent of 120 new stakes of 2,500 members each. Think of that: 120 new stakes in a single year! It is wonderful. But it is not enough. I am not being unrealistic when I say that with concerted effort, with recognition of the duty which falls upon each of us as members of the Church, and with sincere prayer to the Lord for help, we could double that number."

- Prophet Gordon B. Hinckley, "Find the Lambs, Feed the Sheep," Ensign, May 1999, p. 104

"Under the impetus of President Hinckley's words, including his challenge to double the number of people whom we help enter the covenant of baptism, we have been analyzing the sources of teaching opportunities that lead to baptisms.... President Hinckley has called us to make a concerted effort to double the number of converts who are currently being baptized each year."

- Apostle Dallin H. Oaks, "The Role of Members in Conversion," Ensign, March 2003, p. 52

Conversion Statistics:

1999 - 306,171
2000 - 273,973
2001 - 292,612
2002 - 283,138
2003 - 242,923

- LDS Annual Statistics Report, 2004